2012, in Chinese culture the year of the dragon. How cool does that sound? I mean sure we can laugh at the year of the monkey, and no one wants to be born on the year of the pig - but the year of the dragon? Pretty Smart if you ask me. Well luxury brands getting drunk on Asiatic currency are gonna bank in big time this year. More watch brand for example is releasing a huge line of high-end year of the Dragon themed timepieces for mostly the Chinese market.




Piaget

Piaget distinguishes itself by allocating a score of watches mainly for the Chinese market. Worked in a wide palette of gray, Piaget brought together its most talented artisans, designers, watchmakers, goldsmiths, setters, engravers and enamelers to create the 24 models in the collection, blending artistry and craftsmanship.

Jaquet Droz

Jaquet Droz, for the year of the dragon Jaquet Droz honors the mythological creature with their Petite Heure Minute Dragon. With this model Jaquet Droz also celebrates the more than 30 years of successful cooperation between the watchmaker and China.

Memorigin

Memorigin, Year of Dragon Tourbillon is not only a time-telling device or a piece of fashion accessory – it is all about 5,000 years of Chinese culture: from ancient mythologies to history, from traditional art & craft to technical accomplishments; from Feng Shui to meta-physical attributions

Grieb & Benzinger

Grieb & Benzinger, The studio of Benzinger Boutique by Grieb & Benzinger at the request of their Chinese partners have come up with something very special: the “Year of the Dragon” editions.

Panerai

Panerai has released a 50 piece limited edition to celebrate the Year of the Dragon called the Panerai Luminor Sealand – The Year of The Dragon Edition. Panerai has released a Chinese Zodiac special edition watch since 2009.