Frederique Constant Double Heart Beat Black Beauty

Press release - January 2012




Black Beauty

Launching Frederique Constant Black Beauty, an exciting addition to Frederique Constant's bestselling Double Heart Beat Collection. The deep
black mother of pearl dial and many diamonds of the Black Beauty will certainly attract attention. The original and registered design of this range
- with two intertwined hearts forming an aperture in the dial revealing the 'heart beat' of the movement- makes the Frederique Constant Double
Heart Beat more than just a watch. These fine timepieces have been developed with passion to reflect the values and aspirations of today's
woman. Frederique Constant's Double Heart Beat watches are created with precision design and assembled by hand, allowing for a high quality
timepiece each and every time. Perceived value is important, so we know that quality must be consistent in our work and is vital to our success.
Passion definitely shows through our craftsmanship, as well as our charitable donations. We are equally as passionate about charity, with US$50 from each watch sold in our Double Heart Beat Collection donated to various charities. These charities include those related to the heart and children. Hence the slogan for this collection "Assembled by hand to touch your heart".









Heart Beat

Frederique Constant signature is the Heart Beat. In 1994, Frederique Constant developed its first Heart Beat watch. The purpose of the Heart
Beat development was to show the mechanical nature of these Frederique Constant watches. Heart Beat watches have an aperture at the position of the balance wheel to show that the movement of the watch is mechanical. Early in the 1990’s, automatic mechanical watches were slowly making their return to the market after the quartz crisis of the 1970-1980’s. Typically, the exterior of such mechanical watches looks similar to quartz watches except that the second hand moves continuously. On quartz watches, the second hand makes 60 steps per minute. At Frederique Constant, we considered it important to better show the difference between mechanical and quartz watches. In a mechanical watch, the balance wheel beats 28’800 times per hour. The balance wheel rotates clockwise and counter clockwise on its axes in a large ruby jewel. Its rotation is controlled by the hairspring, which constantly coils and uncoils, and can be seen through the open eye of the Heart Beat watches.





Heart related charities

The next time you see someone wearing one of the beautiful Double Heart Beat Collection watches, remember that part of the cost for that watch went to help a patient. Somewhere out there is a child with a bad heart that could end a potentially eventful life and a future replete with possibilities. Frederique Constant donated two cheques in the value of US$ 50’000 (2008) and US$ 75’000 (2011) to the International Children’s Heart Foundation, a passionate organization that brings skills, technology and knowledge to diagnose and care for children with congenital heart disease to developing countries.

In 2009, we lent our support by funding Paint a Smile’s bid to decorate the Beijing Children’s Cardiology Department and put smiles on the faces of children dealing with heart-related issues.

In 2010, we awarded the American Heart Association with a US$50,000 check for their charitable efforts to prevent heart disease and stroke. We stated, “Driven by Passion since we started our company, Frederique Constant is very honoured to award the American Heart Association and their passionate projects to save lives. We wish and hope that our donation will permit them to actualise their goal.”

In 2011, we also held a benefit for the Hong Kong Children’s Heart Foundation, with Chinese actress and Frederique Constant brand ambassador ShuQi helping us drum popular support for the cause of children with congenital heart problems.

With passion, we continue to provide support to heart and child related charities. In 2012, we will again donate a major cheque to a charitable cause.