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BAUME & MERCIER LAUNCHES THE NEW HAMPTON COLLECTION IN MIDDLE EASTPosted by madonna
Press release - September 2011
Dubai, UAE; Swiss Maison d’Horlogerie Baume & Mercier held a press conference for the new Hampton collection, officially launching the watches in the Middle East on Wednesday 21st September 2011. The new collection fits perfectly within Baume & Mercier’s territory, combining modern elegance with discreet luxury and capturing the essence of the magical Hamptons as well as the heritage of the Brand. 
New Middle East Brand Manager Romain Dezaux hosted the launch, together with Alexandre Peraldi, Design Director, and Daniel Braillard, Industrial and International Customer Service Director of Baume & Mercier, who visited Dubai especially for the occasion. “It is with great pleasure that we launch the new Hampton collection in the Middle East; the ladies and men’s pieces are delicately designed and echo a relaxed yet sophisticated way of life. The collection is a true cornerstone of the Brand and perfectly represents our lifestyle philosophy,” said Romain Dezaux. 
Guests were invited to the Park Hyatt where they discovered the new watch collection in Hamptons-inspired surroundings and had the chance to experience hands-on the design and technical innovations behind the products. The cocktail dinner following the presentation remained true to the spirit of the Hamptons with a casual ambiance in the stunning Terrace lounge restaurant, which provided the ideal location to reflect the Baume & Mercier brand universe. |
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