HUBLOT unveils the New Face of Hong Kong Boutique
Hublot, the Swiss luxury watch brand that brings the “Art of Fusion”, innovation, and a passion for unexpected combinations to watchmaking, unveils the new face of the boutique in Hong Kong with the presence of Mr. Ricardo Guadalupe, CEO of Hublot, Mr. Emil Klingelfuss, Chairman of Swiss Prestige Ltd., Ms. Jacqueline Ng, CEO of Swiss Prestige Ltd. and Mr. Donnie Yen, famous movie star in Hong Kong and China.
New Hublot World, New Hublot Experience
The boutique’s design, by Peter Marino, the famous New York “star” architect, carries the same concept as the Hublot boutique in Place Vendôme, Paris, Madison Avenue, New York and Ginza, Tokyo, and has been developed by reinterpreting the concept of fusion dear to the brand, and introduced materials such as bronze, natural buckskin or ebony to convey a warm yet tranquil atmosphere.
The new Hublot Boutique design concept creatively reflects the brand’s DNA of luxury and innovative design, bringing to life its vision of fusion. Unique materials are a hallmark of Hublot’s watches, and they also play a prominent role in the boutique’s design. A façade of black stone, leather furnishings, glass and metal fixtures, and high-tech details imbue the Swiss-designed boutique with contemporary style.
Experienced, multi-lingual staff members provide the highest level of customer service, and a VIP lounge within the boutique allows clients to shop in complete privacy. A wide variety of watches will be displayed in the boutique using innovative and captivative showcases. The new boutique is also the only location to offer “Vendome Collection” in Hong Kong.
A giant video wall at the entrance to the boutique, guided from Switzerland.
At the entrance, to welcome the clientele and invite them into the Hublot universe, a wall of monitors,
guided from Switzerland, is able to directly retransmit Hublot events from across the world, alongside
High Definition multimedia content. The Video Broadcast system allows media and a standard playlist to
be loaded up from the headquarters in Switzerland, whilst leaving the boutique in charge thanks to a
touch-screen tablet - the “Panel Designer” - which controls the content library. This new concept is rolled
out gradually across the entire network of Hublot boutiques.
Zach T
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